Xocai-sellers using dirty trics to silence critics

Recently sellers of the Chocolate Xocai, have been enrolled in scandal in Norway after they tried to threaten bloggers who published articles showing how both the business-idea and the health-effects were a scam into scilence. Read mote about it here: http://www.reddit.com/r/skeptic/comments/voh72/xocai_chocolate_marketers...

The blogger that blew this case wide open in Norwegain media, Gunnar Tjomlid, soon saw his website (www.tjomlid.com) rise to the top on Norwegian Google when you search for "Xocai".

International Xocai top seller Adam Paul Green has now made this weird website: adampaulgreen.com/gunnar-tjomlid-oslo/ (I will not link his site - that might increase his google-rank). I was initially not sure what was the purpose. Wether he was trying to get a high Google-rank when searching on the blogger behind the blog "Unfiltered Perception", who has been the leading figure in this struggle against the "chocolate mafia"? Twitterers with more IT-knowledge than me, has informed me that it probably is a strategy to get Tjomlid away from the top of the Norwegian Google, when searching for Xocai, and increase Greens own Google rankings.

After I discovered this, there has been initiated a campaign against @adampaulgreen (update: also tweets under @XocaiMXI) on twitter to get him to remove the name. Give him a clear message that these dirty tricks of his will be made public, and that he should remove Tjomlids name from his site immediately. Bad publicity is the only thing these people are afraid of, so let's give it to them.*

This case has now luckily become huge in Norwegian media. It is also beginning to get attention on social media internationally. That is probably what makes Adam Paul Green worried. This previousley linked page is now slowly creeping upwards on the Google rankings when searching for Xocai on english-language Google: http://www.reddit.com/r/skeptic/comments/voh72/xocai_chocolate_marketers...

Other English-language bloggers are also on the case: http://doubtfulnews.com/2012/06/xocai-is-not-okay-legal-threat-against-s...

Skeptic: "Xocai is not okay!": http://www.skeptic.com/doubtful-news/xocai-is-not-okay-legal-threat-agai...

According to feedback to the commentator on Reddit, it now appears that the U.S. MXI Corp., is trying to distance themselves from the Norwegian subsidiary "Sjokolade service" (Chocolate service). There is no reason to assume that this is anything more than a tactical grip to ensure that a case that has probably damaged the market in Norway for a while, will not affect sales internationally.

Do however not forget what kind of people are behind MXI Corp: http://www.smh.com.au/news/national/sweet-schemes-the-great-chocolate-ri...

It is also important to keep in mind that this case is not just about threats and mafia methods. It is also about the fact that Xocai basically is both a financial fraud and a health fraud. Their sales method is based on a pyramid scheme, where as always only a few at the top of the pyramid make money. For everybody else, it ends like with Darius that was interviewed by Norwegian daily Fredrikstad Blad. Promised riches - lost thousands: http://translate.google.com/translate?sl=no&tl=en&js=n&prev=_t&hl=en&ie=...

But it is also about the health effects that are nonexistent. The content of the chocolate does not differ significantly from other dark chocolates that you can buy for only a small fraction of the price. Neither do the health effects. Many of the claims put forward in the advertisement of the chocolate are simply false. With a sugar content of 7 % this is not a chocolate that helps diabetics. And all the wild claims about health effects from "antioxidants" have been put to rest with recent scientific studies. Antioxidants unfortunately have little health impact. http://www.quackwatch.com/03HealthPromotion/antioxidants.html (Scientific articles: http://www.ncbi.nlm.nih.gov/pubmed/15153272 and http://www.ncbi.nlm.nih.gov/pubmed/15974956 )

When health effects are the main argument behind the fact that Xocai costs many times the price of other dark chocolates, it is not just a health fraud of the customer and a financial fraud of the network sellers - it is also a financial fraud of customers.

So, do not be fooled by MLM Marketing - they are pyramid schemes in disguise, and do not rely on the health advice from various alternative diet sellers. If it sounds too good to be true, it's usually not true!

*UPDATE: Green has now been pressured to remove the pages with Tjomlid's name, after being reported to Google several times, and after Norwegian daily Fredrikstad blad wrote about him, and about how Norwegian Xocai-bosses are now trying to hide their tracks, removing names from their websites: http://www.f-b.no/nyheter/sjoko-sjefene-sletter-sine-spor-1.7422132

The self-proclaimed "MLM multimillionaire" Green has however not given up. You can still find url's and metadata with Tjomlids name in them on his site. It may be just som sort of cache, but it may also be an even more devious trick to make you think you have been redirected, and the page is removed. Perhaps someone with better IT-skills than me, can give me a hint?

He has also started the same tactic towards one of the first english-language blogs that wrote about the Xocai-scam: Previousley mentioned doubtfoulnews.com, using both the blogs name, and the heading of its piece about Xiocai on his own site to try to get their pages lower on Googles pagerank, and his own higher, the same way he has used tactics like this before on critical bloggers (see http://jaycueaitch.wordpress.com/2012/04/30/a-xocai-salesman-doesnt-seem... ).

It does not seem to be sufficient however to stop this case from spreading in the english-language world. Tjomlid has now gotten his original piece translated into english: Read it, for the whole story: http://tjomlid.com/2012/06/28/xocai-the-nasty-tale-of-a-norwegian-chocol...

And the story is now creeping out in the english-language world in an increasing array of forums and blogs: http://www.alien-earth.org/forum/message.php?message=832&mpage=1&showdat...
http://www.proxywhore.com/invboard/index.php?showtopic=262280

So the only thing to do is to keep spreading this story, and by all means - report Green to Google for his cheating tactics.

Flott -Nå mangler det bare en Engelsk utgave på wikipedia også - http://no.wikipedia.org/wiki/MXI_Corp.

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